Steve Tidball is the founder of Vollebak, the world's most experimental adventure brand which produce functional wears to help athletes push their physical and cognitive limits in new and unimagined ways. Vollebak focuses on ideas that have the potential to create quantum leaps forward in every athlete's performance, and transfer as seamlessly across adventure sports as athletes themselves.
C: Some people say that entrepreneurs and artists have lots in common. What is your take on this?
ST: Ultimately the best artists and entrepreneurs have trained themselves to see the world in a way others don't, then packaged that up in a way that makes people stop, look, question, react, buy, laugh, consume, wonder, whatever it is.