First of all, Geraldine Le Meur, thank you so much for this great opportunity to share your wisdom with people around the world.
There are thousands of conferences these days and it is extremely difficult to select the one, which is truly valuable to you. It is the art of curation of people. LeWeb, an international conference in Paris, brings more than 3000 entrepreneurs, brands, geeks, and press from 80 countries. Do you know who organizes this great conference? Geraldine Le Meur is an entrepreneur and mother of 3 kids. She tells us the essence of event creation and her life.
-----For those who are not familiar with you, let us know more about you. How did you start LeWeb and what do you like to achieve through it?
We’ve started LeWeb in 2004. Being Entrepreneurs in the Internet since 1995, the idea was not at all to start a conference business but to bring Entrepreneurs together
from Europe and the US, in Paris to help them in developing their ideas, find partners. We wanted to gather them within a platform for success.
-----One of the most interesting aspects of LeWeb is selection of speakers: curation of people. What are top gauges to select speakers?
Inspiration I guess. This has been Loic’s garden since the very beginning.
-----When you started LeWeb, how did you get great speakers and partners? To get great speakers, you need lots of visitors and sponsors. To get lots of visitors, you need great speakers. How did you leverage resources you had in the beginning?
Authenticity is the key. Sponsorships have never been linked to speaking opportunities. Loic is in charge of the content. I’ve been leading all the production and partnerships. Actually I prefer the wording partner rather than sponsor, because this is really what it is about. Companies supporting LeWeb are really part of the event.
-----If you want to organise a conference, what do you have to remember?
Organization & Execution. Also, you have to gather a core Dream Team around you aiming towards the same objective.
-----On the course of expanding the conference, what was the most difficult thing and how did you overcome it?
We’ve learned step by step, so there was no real “difficult thing”. But you have to keep in mind that every year is almost like starting from scratch.
-----When you hear the word “successful”, who is the first person you can think of and why?
I don’t like this word, it does not mean anything for me.
-----What gives you mindfulness in your life?
My 3 boys. They are what’s most important in my life.
-----If you start everything from scratch without any resource, network, capital that you have now, but only with your wisdom, what would be the first thing you would work on?
Inspiration and believing in your ideas. Sharing your ideas with as many people as possible to get feedback. At the end of the day, it’s not about the idea, very simple things can be huge success if well executed.
-----If you can make a call to 20-year-old Geraldine Le Meur, what kind of advices you would give to her?
Do it again but keep your eyes open…
-----If you can leave one message to make the world better, what would be your message?